Today, this dandy little 2 oz jar cost me $4.50; even if it flopped, I figured it'd look nice sitting on my bathroom shelf but, being 98% full, I was hopeful.
Ingram (or a company so named) apparently still makes shave cream that is said to be strong on the menthol.
This jar, made in the U.S. by Bristol-Myers back who knows when (I believe this one is post-war) isn't particularly strong on menthol, perhaps due to age. What it does have is a subtle, background menthol kick to it. It won't open up your sinuses but it does give a mild, cool, lasting tingle. Better yet, it's got a pleasant bergamot (I think) scent, which seemed to be a common fragrance in men's products back in the heyday of wet shaving.
So how did it work?
Latherwise, four or five swirls atop the jar with a old dampened Ever-Ready boar brush (I'm a cheapskate if you haven't noticed) whipped up an impressive amount of lather...not the mounds of whipped cream I see some guys getting but I have no doubt this would have done similarly if the effort was put into it.
It also provided excellent coverage - I'm a committed face-latherer - resulting in a very smooth, comfortable shave with my current go-to pair of the Shake Sharp and Big Ben blade.
The only drawback I can name is that my face is noticeably dryer and tighter than I'm used to from using Tabac. That tightness is not something I really mind, though, so I don't consider it a minus. The faint fragrance is lingering, too.
I don't know about the new stuff but this ancient Ingrams is not as face-freezing as C.O. Bigelow/ Proraso (again, probably just due to age) but for some, that might be a nice thing. When I'm in the mood for COLD! I reach for my supermentholated Osage Rub/witch hazel/Skin Bracer concoction. Since temps just dipped into the 40s, today is not that day.
Is this product recommended? Yes, if you have a time machine or, much more likely, you see a full jar sitting on the shelf in a shop. Since I'm not planning to use this every shave, I expect to get a few years enjoyment out of this little jar, for far less than I'd have paid for a comparable modern product.
MORAL OF THE STORY: When going into antique shops, don't just limit yourself to razors. EVERYTHING shave related - blades, soaps, creams and more - can and do show up, and sometimes you find a sweet deal that makes your shaving day.
(this ad dates from 1936; several others like it
can be found on Google Images)
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